The Future of Marketing Automation

The Future of Marketing Automation

The foundation of marketing has shifted as advancements in technology take hold, especially with the introduction of advanced AI and automation processes. Marketing automation — which stemmed from scheduled email blasting — has skewed into various areas that present...
Choosing the Best CRM for Your Small Business

Choosing the Best CRM for Your Small Business

Small business owners make big choices on a near-daily basis. For example, small business customer relationship management — or CRM — is a proven way to boost your revenue, close more deals and help make your sales team more productive — but only if you select the...
Importance of Tracking Leads

Importance of Tracking Leads

Improving your sales procedure whenever possible is necessary to staying ahead of the competition, and fostering a thriving customer pipeline is a critical aspect of that procedure. You might be surprised to find there are multiple dimensions to your company’s leads,...
How to Manage the Sales Pipeline

How to Manage the Sales Pipeline

Knowing how to successfully manage your sales pipeline can help you improve your processes and identify bottlenecks, allowing you to move more leads from initial contact to closed sales. No matter what industry you are in, knowing how to manage the sales pipeline and...