by Andy Brownell | Apr 28, 2022 | CRM, Email Marketing, Lead Management, Marketing Automation
Marketing automation has been on the rise over the past decade, but some companies are reluctant to embrace this new standard in marketing strategy. Some businesses may feel that cold calls and personalized emails are more likely to convert leads. However, manual...
by Andy Brownell | Nov 7, 2019 | CRM, Lead Generation, Lead Management, Lead Nurturing
Mortgage lead generation refers to the process of acquiring potential borrowers. Once a person expresses interest in a product or service, he or she becomes a lead. Lead generation and management are critical to the success of your mortgage company since you can...
by Andy Brownell | Oct 9, 2019 | CRM, Lead Management, Salesforce Automation
[vc_row][vc_column][vc_single_image image=”34941″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] If your small business doesn’t currently have a centralized platform for...
by Andy Brownell | Aug 14, 2019 | Email Marketing, Lead Generation, Lead Management, Marketing Automation
[vc_row][vc_column][vc_single_image image=”34577″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In the realm of B2B, executing a detailed, focused marketing strategy is vital for securing...
by Andy Brownell | Jul 31, 2019 | CRM, Lead Management, Salesforce Automation
[vc_row][vc_column][vc_single_image image=”34561″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Awareness. Consideration. Action. Loyalty. So goes the formula of the traditional marketing...
by Andy Brownell | Jun 19, 2019 | Lead Generation, Lead Management
As a classic case of failing to see the forest for the trees, many businesses neglect the management of their overall sales pipelines in favor of short-term strategies they believe hold higher value. Meticulous self-reflection and maintenance carry numerous benefits,...
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