In my career as a sales manager and business owner, I’ve worked with about a half dozen different CRM systems, including Salesforce. I’ve encountered resistance from sales reps that wanted to remain steadfast in their old habits, I’ve encountered CRM providers that aren’t as responsive “after” the sale, and I’ve had CRM systems that stalled progress and potential.
Just over one year ago I contacted a former colleague and asked if there was anything “fresh” in the CRM world. He pointed me to Leadmaster, claiming that his clients loved it and found it to be the most functional CRM they had ever used. After taking a tour of the website and experiencing a demo with Tony, I was fascinated and eager to put the application into use for one of my clients.
Well, I’ve now installed Leadmaster into three clients’ platforms – a medical device company, a dental manufacturer and a biometric company. The nurturing/drip marketing, the emal tools and the reports features are outstanding. More important, the sales reps that are introduced to Leadmaster immediately witness the benefits of the “marketing tools on steroids” and embrace the entire process. Eventually, the rep recognizes that having Leadmaster at their side is the equivalent of hiring the best personal assistant one could find.
Lastly, any CRM installation and build-out is going to require service. At Leadmaster I speak with the “exact” same customer service contact each and every time! They already understand my objectives, so I don’t have to start each service issue by offering an entire history.
I tend to judge things by measuring their ability to meet expectations. Leadmaster has exceeded every expectation I had, and erased some of the distaste I had from bad experiences with CRM providers in the past. Leadmaster – you restored my faith that YES, a business can truly deliver on its promises and make me a stronger company!