CRM in the Healthcare Industry

The healthcare industry is currently undergoing crucial changes. Healthcare organizations ranging from private practices and hospitals to pharmaceutical companies and medical device manufacturers need to address those changes to remain competitive. While global spending on health and related issues is expected to exceed $8 trillion by the year 2020, individual organizations are facing increased calls to deliver care that’s based on value — while at the same time keeping internal costs low. This approach is a dramatic switch from earlier models of care that were based on a volume methodology.

All things considered, modern healthcare is now being driven by a consumer-based model. As a result, organizations must be vigilant in their generation and tracking of healthcare sales leads — as well as their interaction with current patients — to earn the necessary revenue to become and remain competitive.

One of the most crucial factors in organizations’ cost-effective engagement with potential and current patients is the implementation of a high-quality customer relationship management system specifically designed to increase healthcare sales leads— such as the CRM solution from LeadMaster.

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Healthcare Sales Leads

How healthy is your sales and marketing process? Pun intended. Whether you’re a provider, supplier or manufacturer in the healthcare industry, it’s a competitive business that demands you monitor your marketing and sales tactics. With our custom and cloud-based CRM solutions for healthcare, we provide the tools your company needs to build relationships with prospects and maintain existing ones.

In addition, with LeadMaster — an industry leader in providing CRM solutions for over two decades — you can count on the ability to make more informed marketing and sales decisions based on real-time information. This data is gleaned from the measurement and tracking of patient engagement across the channels and sources that make the most sense for your organization.

The results are faster, more targeted communications in support of the type of humane interactions that today’s leading healthcare organizations strive to deliver cost-effectively. For a strong ROI, the LeadMaster healthcare CRM solution is the proven way to go.

Millennial woman with blonde hair wearing yellow glasses holding a stethoscope
Features of LeadMaster CRM Software for the Healthcare Industry

With our all-in-one CRM software for medical sales and healthcare, we’ve developed a system that remedies the most complicated challenges of businesses in healthcare. Our system helps you manage leads, distribute leads and track opportunities — all while reducing your costs.

Favorite features of our web-based lead management system for medical companies include:


  • Sales Inquiries: All inquiries are automatically captured, tracked and measured for each campaign, which helps you consolidate requests and review them without popping between programs. 
  • Marketing Automation: LeadMaster has built-in marketing features, letting you easily manage your campaigns and nurture leads. With irresistible marketing efforts and consistent nurturing, you can convert even more prospects. 
  • Closed-Loop Sales Reporting: Our online sales management system for healthcare gives your sales efforts complete transparency. Know the who, what, when, where and why of all your deals with just a few clicks. 
  • Business Rules and Workflow: Customize our application around the way you do business in healthcare. Turn features on and off as your company grows, adjusting our  for healthcare  CRM solutions to your needs.
  • Lead Management: Don’t forget about the follow-up. Track your program’s effectiveness and know where you need to make adjustments by using our web-based lead management system for medical companies.
Advantages of LeadMaster CRM Software for Medical Sales and Healthcare

Whether you’re using our marketing automation tools for pharmaceutical or manufacturing applications, our CRM software for healthcare provides several benefits you and your team will find hard not to notice.

Advantages of LeadMaster CRM include:
Quick Setup

Implementing LeadMaster is a snap, as there’s nothing to install. We can have you up and running in the next 48 hours, plus teach you how to use it in an hour or less — which means your team can avoid a semester in “CRM 101.”

Competitive Rates

With our CRM solutions for healthcare, there are no contracts to sign, no software to buy, no upgrades to purchase and no additional hardware needs. Instead, we charge one low monthly fee that meets your small, medium or large company’s budget.

Compatible Application

Switching between programs is a hassle for both you and your team. Our web-based lead management system for medical companies integrates with dozens of programs for seamless communication and access to data.

Scalable Build

Continued growth and updated processes can all make your existing healthcare CRM software ineffective and outdated — we take away that inconvenience. LeadMaster CRM scales to your company’s changing needs, so you can rely on a single provider every day of the year.

Try a Free Trial of Our Online Sales Management System for Healthcare

At LeadMaster, we believe in keeping it simple. That’s why our online sales management system for healthcare applications features an intuitive design that’s easy to use and learn, as well as streamlined processes that make it simple for your sales and marketing teams to work together.

Ready to see the impact our CRM solutions for healthcare can make on your company? Start a free 30-day trial marketing automation tools for pharmaceuticals, manufacturing and other medical applications today! If you have questions, feel free to call us at 1-800-699-4164 — we’ll be happy to help.