How to Nurture Small Business Leads

How to Nurture Small Business Leads

Nurturing business-to-business sales leads can increase sales by 50%, according to Forrester. In fact, business-to-business lead management is vital because few of your leads will be ready to buy from you immediately. So how do you nurture your leads and get them...
Six Ways Training Can Increase CRM Adoption

Six Ways Training Can Increase CRM Adoption

Did you know that despite market success, CRM initiatives suffer from failure rates of nearly 63 percent? There are many reasons why initiatives fail when it comes to employees and CRM adoption. For starters, perhaps the system you implemented lacks ideal features for...