by Andy Brownell | Apr 28, 2022 | CRM, Email Marketing, Lead Management, Marketing Automation
Marketing automation has been on the rise over the past decade, but some companies are reluctant to embrace this new standard in marketing strategy. Some businesses may feel that cold calls and personalized emails are more likely to convert leads. However, manual...
by Andy Brownell | Sep 10, 2019 | Email Marketing
Email marketing is a powerful tool for large and small businesses alike. Email offers a reliable way to connect with current customers and nurture leads without requiring them to reach out to you first — it’s ideal for creating lasting customer relationships and...
by Andy Brownell | Aug 14, 2019 | Email Marketing, Lead Generation, Lead Management, Marketing Automation
[vc_row][vc_column][vc_single_image image=”34577″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In the realm of B2B, executing a detailed, focused marketing strategy is vital for securing...
by Andy Brownell | Feb 13, 2019 | Email Marketing
You likely spend considerable effort on getting new email subscribers. After all, email newsletters and marketing materials give you unprecedented access to customers by allowing you to get emails directly to people who want to know more about your brand. To be...
by Andy Brownell | Oct 24, 2018 | Call Centers, Email Marketing
What do you do as a consumer when you run into a problem with a product, service or website? Even with the rise of the internet, data shows that most people are prone to pick up the phone. Getting in touch with the right call center continues to be the favorite way to...
by Andy Brownell | Apr 3, 2018 | CRM, Email Marketing, Marketing Automation
If you’re a LeadMaster customer, you’ve likely enjoyed the benefits of past innovations we’ve worked into our CRM before. The Lead-Xpress Portal, for example, presents companies with an inexpensive way to give reps access to leads and customer records – no need for an...
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