by Andy Brownell | Apr 28, 2022 | CRM, Email Marketing, Lead Management, Marketing Automation
Marketing automation has been on the rise over the past decade, but some companies are reluctant to embrace this new standard in marketing strategy. Some businesses may feel that cold calls and personalized emails are more likely to convert leads. However, manual...
by Andy Brownell | Aug 14, 2019 | Email Marketing, Lead Generation, Lead Management, Marketing Automation
[vc_row][vc_column][vc_single_image image=”34577″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In the realm of B2B, executing a detailed, focused marketing strategy is vital for securing...
by Andy Brownell | May 22, 2019 | Marketing Automation
The foundation of marketing has shifted as advancements in technology take hold, especially with the introduction of advanced AI and automation processes. Marketing automation — which stemmed from scheduled email blasting — has skewed into various areas that present...
by Andy Brownell | Jul 5, 2018 | Marketing Automation
Lead segmentation is imperative for marketing teams to increase the number of personalized buyer’s journeys. Gone are the days of putting out ads in the paper or commercials on TV and hoping for the best. Today, leads and opportunities want to connect to the product...
by Andy Brownell | Apr 27, 2018 | Marketing Automation
If you want to succeed with online marketing, you must have effective email marketing strategies in place. With billions of marketing emails sent out each day, you need a competitive marketing email strategy to catch your subscribers’ attention. So, we’ll be offering...
by Andy Brownell | Apr 13, 2018 | Marketing Automation
Managing marketing is a monumental task. You need to connect with large groups of people across multiple platforms. You need to figure out who’s likely to be interested in what you’re advertising and reach out to them through social media, emails, banner ads, blog...
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