Marketing Automation for the Financial Services Industry
It’s a well-known fact in marketing that almost eight out of every 10 leads aren’t converted into a sale. For the financial services sector, including fund management and the banking industry, this fact means that everyone from sales representatives to loan officers needs to work extremely hard and focus on delivering a top-notch, customer-centered experience to convert even one lead into a sale.
Now imagine that with web-based lead tracking software — like the financial services customer relationship management (CRM) solution from LeadMaster — you can personalize each customer’s experience with your organization. As a result, you can boost the conversion rates of your entire sales department.
Only by using the best web-based sales management software that’s specifically designed to meet the needs of the financial services sector can organizations match the rising expectations of today’s consumers, who increasingly want to engage with companies digitally across multiple channels.
Put it all together, and the picture is clear: The days of having a solid product and relying on traditional advertisement to get the word out are simply over. Nowadays, to have a product that motivates your customers to take action, you need a deep understanding of not only your industry but also your customers. The way to gain such knowledge is with a CRM that gives you the data you require to spot trends, personalize service and align your product to each customer’s needs.
With LeadMaster CRM for financial services, you can make significant improvements in the following areas:
- Streamline tasks and improve productivity: Spend less time looking for the information you need on a customer. Instead, with all of the data you require right at your fingertips, you can be more productive and convert more leads into sales.
- Personalize customer interactions: By being more informed with a constantly updated customer databank, you can deliver service that’s tailored to each customer’s needs. Now, when you’re interacting with customers, it’s with a comprehensive view of their expectations. This knowledge makes it easier to exceed expectations and, as a result, develop customer trust that can last a lifetime.
- Engage customers on preferred channels: Forget about cold calling. Using CRM puts you in the driver’s seat by knowing when and how to best contact potential customers through the channel each individual prefers. Plus, with sufficient information about where each customer is in the buyer’s lifecycle, you can align your communications to meet the present needs of each customer — instead of missing an opportunity to establish a customer-centered relationship.
- Transform your marketing potential: CRM gives you the data you need to spot trends early, see engagement opportunities clearly and, best of all, design marketing campaigns that speak to your potential customers in a manner that makes the most sense to them. With customizable reports on your customer data, you’ll never have to make a marketing decision again without the comprehensive and insightful information you need to make it a meaningful one.
Lead Tracking Solutions for Finance
In the competitive world of finance, it’s essential to have a CRM on your side. With a customizable, cloud-based lead tracking solution for finance applications, your team can not only accomplish more but also deliver a more positive customer experience to both existing and potential clients.
At LeadMaster, we’re so confident you’ll find our CRM strategically advantageous to your sales efforts that we’re offering a web-based contact management free trial. Read on to learn more about this incredible offer.
Features of Our Web-Based Tracking Sales Software for Financial Applications
Our web-based tracking sales software for financial applications includes several features:
- Easily document every interaction with your customers and prospects.
- Opportunity and pipeline management for lead tracking, forecasting, and contact management
- Lead management for capturing, nurturing, scoring, distributing and analyzing leads
- Marketing automation for setting up fast, result-driven and measurable campaigns
- Email marketing and lead nurturing for launching and analyzing marketing campaigns in an instant
- Landing pages for streamlined updates to your LeadMaster database
Whether you’re interested in marketing automation, online sales management or another solution for the financial services industry, you can trust our web-based tracking sales software for financial applications to deliver the results and convenience your team needs.
Benefits of Customer Management Software for Financial Services
We’re dedicated to making your day-to-day tasks simpler. That’s why our cloud-based CRM offers several advantages that are bound to satisfy you and your team.
Benefits of our customer management software for financial advisory include:
- Customize Features: Tailor our lead tracking solution to your finance company’s needs. Turn features you need on, but keep the ones you don’t need off. With our flexible CRM, we adapt to your preferences.
- Meet Set Budgets: Forget exceeding your budget for a customer management software for financial advisory or other services. We offer affordable prices, which lets you pay for only what you need.
- Integrate Applications: Say goodbye to the hassle of switching between programs. With our cloud-based solution, you can integrate your favorite applications, like Salesforce — and that makes your workday a lot easier.
- Minimize Setup Times: Take away the financial burden of investing in hardware and software, as well as upgrades to your system, with the fast setup of our web-based sales tracking software for financial With our solution and experienced team, installation only requires 48 hours of your time.
- Reduce Training Periods: Give your team an intuitive, easy-to-use solution and reduce your training times. Instead of spending a whole afternoon learning a new marketing automation tool for the financial services industry, you can have your team up and running in an hour with our CRM.
Start a Free Trial of Our Lead Tracking Solution for Finance
At LeadMaster, we believe every industry is different, which is why every market deserves a custom CRM. That’s why we’ve developed our lead tracking solution for finance — so you and your team have access to the tools you need to convert prospects into clients, drive successful marketing campaigns and streamline communications.
Get firsthand experience with our web-based sales tracking software for financial applications by starting a free 30-day trial — zero payment information required. If you need help, our Certified LeadMaster Consultants are always ready to help. Give us a call at 800-699-4164 or contact us online!