CRM for Higher Education
From the growing number of online universities to the rise in popularity of community colleges, today’s traditional four-year colleges and universities are facing stiff competition for new enrollees. Add to that the fact that prospective students and their families want fast service and quick attention when considering colleges, and it’s no wonder that CRM in the education industry is fast becoming a differentiator when it comes to delivering timely communications, information and feedback to prospective customers.
A CRM isn’t just valuable when it comes to managing communications with potential students, however. A versatile customer relationship management system like the one from LeadMaster also allows higher education institutions to track and personalize contacts with current students, alumni and donors.
Put it all together, and since these communities form the lifeblood of any college, it becomes a best practice to implement a CRM system that’s designed to help educational organizations streamline their workflow while increasing their productivity, marketing and fundraising results.
Read on to see how LeadMaster — an industry leader in supplying easy-to-use, flexible, cost-effective and secure CRM solutions — can help your institution deliver a better experience to your current and future students.
CRM Software for Education
Millions of students graduate from high school each year. Many begin their college or vocational school search months, or even years, in advance. With the growing competition in the education field, it’s essential to capture, track and nurture these potential students into members of your academic community. At LeadMaster, our CRM software for higher education is here to help.
Remain Competitive With the Power of Lead Management Software for Universities
At LeadMaster, our all-in-one, custom lead management software for universities helps you cover all your bases, from tracking and nurturing leads to evaluating marketing campaigns so that you can hit a home run with potential students across the country.
We understand the shifting landscape of education, with the next generation of students not only showing an early interest in college but also weighing several universities before making their decision. It’s essential to send a clear message that your school is the best possible choice if you want to keep students on track for enrolling with your school — and you’ll need to reinforce this message for months or even years.
Competition is getting stiff for colleges as new “universities” are popping up all over the Internet. If you want to stay competitive, you need a way to reach out to your leads and keep them interested. Do you have the visibility you need to keep up?
With LeadMaster, your CRM system constantly supplies you with the data, numbers and other information you need to make more informed, insightful decisions. With data that includes everything from the locations you’re receiving requests for brochures from to the age, gender and interests of potential students, you won’t miss an opportunity to accelerate your response times with targeted communications designed to give each candidate the best possible experience.
Make your institution an outstanding choice in candidates’ considerations with LeadMaster CRM software, which will support you through every step of the lifecycle of your students.
Features and Functions of LeadMaster CRM for Higher Education
To provide your university with a competitive advantage, the LeadMaster CRM for higher education includes several useful features and functions that boost your productivity and success in converting potential students into the newest members of your student body.
With our CRM software for higher education, you can tackle the following tasks with ease:
- Capture leads from all sources and organizes them to your standards
- Route leads to your admissions staff in an instant
- Read and Send email replies without switching applications
- View information anytime and anywhere with cloud-based access to our CRM for the education industry
- Generate reports on your marketing efforts automatically
- Increase your marketing return on investment (ROI)
- Create and send lead nurturing emails on an automatic, scheduled basis
- Stay engaged with your prospects and keep track of all interactions
- Mine data for future marketing campaigns
Understanding the challenges today’s universities — big and small — is the secret behind our CRM for education. We’ve studied the hurdles that admissions, public relations, and administration teams are facing in higher education and resolved them with our web-based contact management software for higher education.
Go Beyond Recruitment With Lead Management Software for Universities
While recruitment is a crucial focus of our lead management software for universities, it’s also a helpful tool for other departments within higher education, such as the following:
- Student Records
- Staff Management
- Fundraising Activities
- Alumni Management
- Public Relations
Whether your college is looking to streamline your management and upkeep of student records or boost fundraising and recruitment efforts, you can trust our CRM for education industry to deliver the efficiency and ease your team is looking for.
Start Reaching New Heights With a Free Trial of LeadMaster CRM for Education
At LeadMaster, we value the role of education and educators. That’s why we’ve developed our CRM for the education field, designing it to handle the daily challenges your university experiences, taking your college to new heights in recruitment, contact management and more.
Discover what our CRM software for higher education can bring to your school by trying a free 30-day trial — no credit card information required. If you have any questions, you can always contact our Certified LeadMaster Consultants to learn more at 1-800-699-4164!