Choosing the Right CRM Platform

Choosing the Right CRM Platform

The hottest topic for many businesses these days is which customer relationship management — or CRM — platform to choose. It used to be that even a simple spreadsheet with your customers’ contact information was a form of CRM, but with the advent of purposefully built...
Top Qualities of a Great CRM

Top Qualities of a Great CRM

Recent research shows that the average ROI on a good CRM solution is more than eight and a half dollars for every one dollar spent. That’s a pretty healthy return for any investment. Of course, if you’re in the process of evaluating CRM solutions for your company,...