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Common Mistakes in Email Marketing

Common Mistakes in Email Marketing

Email marketing is a powerful tool for large and small businesses alike. Email offers a reliable way to connect with current customers and nurture leads without requiring them to reach out to you first β€” it's ideal for creating lasting customer relationships and...

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Four Ways CRM Software Benefits Small Businesses

Four Ways CRM Software Benefits Small Businesses

Making a good first impression, either online or in person, plays an important role in earning customer trust and making sales. However, after that first impression, you need to continue making the most of your customer connections if you want your small business to...

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How to Choose a Lead Management Software Solution

How to Choose a Lead Management Software Solution

[vc_row][vc_column][vc_single_image image="33816" img_size="full"][vc_column_text] Successful businesses rely upon a robust lead network that produces a continual stream of sales and service leads. As times change, improving the efficiency of lead management has...

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Difference Between BPO and Call Centers

Difference Between BPO and Call Centers

A common misconception within the marketing world is the conflation of business process outsourcing (BPO) and call centers. As it turns out, these two terms carry distinct differences, making them not particularly well-suited for interchangeable use. By understanding...

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The Future of Marketing Automation

The Future of Marketing Automation

The foundation of marketing has shifted as advancements in technology take hold, especially with the introduction of advanced AI and automation processes. Marketing automation β€” which stemmed from scheduled email blasting β€” has skewed into various areas that present...

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