Small business owners make big choices on a near-daily basis. For example, small business customer relationship management — or CRM — is a proven way to boost your revenue, close more deals and help make your sales team more productive — but only if you select the...
Improving your sales procedure whenever possible is necessary to staying ahead of the competition, and fostering a thriving customer pipeline is a critical aspect of that procedure. You might be surprised to find there are multiple dimensions to your company’s leads,...
Knowing how to successfully manage your sales pipeline can help you improve your processes and identify bottlenecks, allowing you to move more leads from initial contact to closed sales. No matter what industry you are in, knowing how to manage the sales pipeline and...
All businesses deal in data. The more you can control and use the information coming at your company from all angles, the more efficient you can be in running your business. Your business likely has information about leads, sales, marketing efforts, customer...
You likely spend considerable effort on getting new email subscribers. After all, email newsletters and marketing materials give you unprecedented access to customers by allowing you to get emails directly to people who want to know more about your brand. To be...
Effective lead management has many moving parts that span multiple departments, including sales and marketing. Plus, no two businesses are exactly the same, so the lead management best practices for a small business might not be identical to those for a large...
[vc_row][vc_column][vc_column_text]If you want more leads, customized landing pages are one of the most powerful tools you have at your disposal. What is the main purpose of a landing page? Getting more of the people who come to your site because of your marketing...
The hottest topic for many businesses these days is which customer relationship management — or CRM — platform to choose. It used to be that even a simple spreadsheet with your customers’ contact information was a form of CRM, but with the advent of purposefully built...
Recent research shows that the average ROI on a good CRM solution is more than eight and a half dollars for every one dollar spent. That’s a pretty healthy return for any investment. Of course, if you’re in the process of evaluating CRM solutions for your company,...
As AI capabilities continue to increase, the more we’re starting to hear about its potential to kill jobs and take over the world. In the real world, businesses are spending a ton of money figuring out how AI can enhance the work we’re doing rather than take it over...
