CRM software allows businesses to connect to leads, grow their customer base and market more effectively. Yet your business may not have the resources to develop CRM software in-house.
To use a CRM without creating it yourself, a white label CRM may be your solution. With white labeling, you can buy a company’s CRM software and resell it to your clients with your branding. This can significantly boost business growth and enable you to expand your client base, get ahead of the competition and increase revenue.
Here are the top six reasons to use a white label CRM for your business:
1. It Will Boost Your Marketing Efforts
It can be difficult to determine which marketing techniques work best for your clients. Many CRM programs offer tools such as email marketing, marketing automation, landing pages, surveys and lead nurturing to help with this process.
For example, with CRM software, you can automatically send emails based on subscriber actions at any time, without the need to send emails manually.
White label CRM can take care of logistical tasks, so your team can focus on what they do best — moving the needle.
2. It Will Help Improve Visibility Into Your Business Processes
You want to invest your resources into the activities that generate the most ROI. To do so, you need to know what is working best for your business.
A white label CRM can help by managing and analyzing your employees’ progress. This will give you visibility into which sales executives are closing the most deals, for example, and help you identify opportunities for improvement.
3. You Can Easily Manage All Your Channels
Finding credible leads is only part of lead management — you also need to keep track of them. This can be especially challenging if you use reseller distribution channels or sell through third-party agents. White label CRM software can keep you updated on the progress of leads and reassign them to other agents or sales channels if needed. Through lead management, white label CRM can sift through possible leads to identify which ones will be most likely to convert.
Many white label CRM platforms come with built-in integration for all your channels. You can use the software as a hub for the programs, applications, email platforms and social media channels that you use. Instead of logging into each account individually, you can view everything with one CRM tool.
4. You Can Scale Your Services
The rapid growth of technology may make offering technology solutions difficult, as your business wants to provide services that are up to date. Plus, to be the best resource in your industry for your clients, you want to offer as many tools and services as possible. Scaling your services in-house may be limited by your time, budget and staff.
You can offer resources that are outside of your business’s expertise and scale your services with a white label CRM. While your business focuses on providing in-house services to clients, the white label CRM will provide solutions to those clients’ customer relationship needs. These solutions will grow your offerings without adding work to your team.
5. It Will Provide a New Revenue Source
A sign that your business is growing is increased revenue. You want your business services to be profitable, so you get the maximum ROI and invest your finances into your team, your overhead and better resources for your clients. If your business offers a limited number of services, this limits your revenue.
A white label CRM will provide a new revenue resource for your business. By utilizing a service that already exists, you can use CRM tools that are proven to work and are powered by experts, without spending any money on research and development or employee salaries.
6. It Will Attract New Clients
When potential clients are looking for CRM services, they want to work with a business that can satisfy all of their needs. It’s easier to work with one company for everything CRM-related, and it will foster a long-lasting business relationship.
When your business utilizes a white label CRM to aid your in-house marketing, visibility and channel management, and to provide services to clients scaling your business and revenue, you will attract new clients. Your extensive services will help you gain a reputation in your industry that will make potential clients want to work with you, especially with a white label CRM emphasizing your company’s branding.
Growing your client base will grow your business and revenue in a cycle that repeats itself as long as you continue to be the best resource in your industry.
Contact LeadMaster for a Free Trial
Your CRM software should suit your needs today, be able to scale as you grow and integrate with other platforms. LeadMaster’s all-in-one platform has helped companies of many sizes and industries convert leads into revenue since 1998.
Our lead management, email marketing, web lead catcher and CRM solution will get your company the most bang for its marketing campaigns. Our cloud-based programs analyze your marketing efforts to determine which are generating leads, increasing close ratios and boosting ROI.
With our white label CRM service, you can resell our reliable, user-friendly software with your branding to meet clients’ needs. To learn more about how our software can help your business, contact us today or request a free trial.