by Andy Brownell | Jun 19, 2019 | Lead Generation, Lead Management
As a classic case of failing to see the forest for the trees, many businesses neglect the management of their overall sales pipelines in favor of short-term strategies they believe hold higher value. Meticulous self-reflection and maintenance carry numerous benefits,...
by Andy Brownell | Jun 6, 2019 | Call Centers
A common misconception within the marketing world is the conflation of business process outsourcing (BPO) and call centers. As it turns out, these two terms carry distinct differences, making them not particularly well-suited for interchangeable use. By understanding...
by Andy Brownell | May 22, 2019 | Marketing Automation
The foundation of marketing has shifted as advancements in technology take hold, especially with the introduction of advanced AI and automation processes. Marketing automation — which stemmed from scheduled email blasting — has skewed into various areas that present...
by Andy Brownell | May 10, 2019 | Lead Management
Small business owners can easily get stuck in a rut when it comes to lead generation. Maybe you have relied on referrals from your loyal customers to generate leads for your local business in the past, but you are no longer seeing any growth. You may still receive...
by Andy Brownell | Apr 10, 2019 | CRM
Small business owners make big choices on a near-daily basis. For example, small business customer relationship management — or CRM — is a proven way to boost your revenue, close more deals and help make your sales team more productive — but only if you select the...
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