by Andy Brownell | Aug 28, 2019 | CRM
Making a good first impression, either online or in person, plays an important role in earning customer trust and making sales. However, after that first impression, you need to continue making the most of your customer connections if you want your small business to...
by Andy Brownell | Aug 14, 2019 | Email Marketing, Lead Generation, Lead Management, Marketing Automation
[vc_row][vc_column][vc_single_image image=”34577″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In the realm of B2B, executing a detailed, focused marketing strategy is vital for securing...
by Andy Brownell | Jul 31, 2019 | CRM, Lead Management, Salesforce Automation
[vc_row][vc_column][vc_single_image image=”34561″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Awareness. Consideration. Action. Loyalty. So goes the formula of the traditional marketing...
by Andy Brownell | Jul 17, 2019 | Salesforce Automation
When you see the term “lead” in marketing, it generally refers to a potential customer who might have an interest in your products or services at some point in time. While this definition is correct, you can typically break down leads into additional subcategories for...
by Andy Brownell | Jul 3, 2019 | CRM
[vc_row][vc_column][vc_single_image image=”33816″ img_size=”full”][vc_column_text] Successful businesses rely upon a robust lead network that produces a continual stream of sales and service leads. As times change, improving the efficiency of...
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