by Andy Brownell | Jul 31, 2019 | CRM, Lead Management, Salesforce Automation
[vc_row][vc_column][vc_single_image image=”34561″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Awareness. Consideration. Action. Loyalty. So goes the formula of the traditional marketing...
by Andy Brownell | Jul 17, 2019 | Salesforce Automation
When you see the term “lead” in marketing, it generally refers to a potential customer who might have an interest in your products or services at some point in time. While this definition is correct, you can typically break down leads into additional subcategories for...
by Andy Brownell | Jul 3, 2019 | CRM
[vc_row][vc_column][vc_single_image image=”33816″ img_size=”full”][vc_column_text] Successful businesses rely upon a robust lead network that produces a continual stream of sales and service leads. As times change, improving the efficiency of...
by Andy Brownell | Jun 19, 2019 | Lead Generation, Lead Management
As a classic case of failing to see the forest for the trees, many businesses neglect the management of their overall sales pipelines in favor of short-term strategies they believe hold higher value. Meticulous self-reflection and maintenance carry numerous benefits,...
by Andy Brownell | Jun 6, 2019 | Call Centers
A common misconception within the marketing world is the conflation of business process outsourcing (BPO) and call centers. As it turns out, these two terms carry distinct differences, making them not particularly well-suited for interchangeable use. By understanding...
Recent Comments