by Andy Brownell | Aug 3, 2018 | Pipeline Management
Your business needs to take lead nurturing more seriously this year. As you make efforts to ensure business-to-business lead growth, be aware that most of the prospects you get during B2B lead nurturing will take time to make a buying decision. But nurturing qualified...
by Andy Brownell | Jul 20, 2018 | CRM
The introduction of customer relationship management (CRM) software has changed the game when it comes to the way businesses interface with their clients. Not only are they communicating at a whole new level, but they’re understanding and anticipating customer needs...
by Andy Brownell | Jul 19, 2018 | Lead Nurturing
Insurance lead nurturing is simply taking time to build a relationship with each prospect. Nurturing is a vital aspect of insurance lead management in which you qualify, segment and adapt your automated and personalized marketing messages to the specific needs of each...
by Andy Brownell | Jul 5, 2018 | Marketing Automation
Lead segmentation is imperative for marketing teams to increase the number of personalized buyer’s journeys. Gone are the days of putting out ads in the paper or commercials on TV and hoping for the best. Today, leads and opportunities want to connect to the product...
by Andy Brownell | Jun 22, 2018 | Pipeline Management
Your company’s sales pipeline plays a critical role in whether your business succeeds. That might sound dramatic, but it’s true. Your sales pipeline impacts everything you do in sales, including, of course, how many deals you close. Whether or not you’ve explicitly...
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