by Andy Brownell | May 30, 2018 | Lead Nurturing
Nurturing business-to-business sales leads can increase sales by 50%, according to Forrester. In fact, business-to-business lead management is vital because few of your leads will be ready to buy from you immediately. So how do you nurture your leads and get them...
by Andy Brownell | May 22, 2018 | LeadMaster Innovations
What is the General Data Protection Regulation (GDPR)? The GDPR is a regulation from the Council of the European Union. It was created in April, 2016 and will become enforceable on May 25th, 2018, replacing the Data Protection Act of 1998. The intent is to give...
by Andy Brownell | May 8, 2018 | CRM
Did you know that despite market success, CRM initiatives suffer from failure rates of nearly 63 percent? There are many reasons why initiatives fail when it comes to employees and CRM adoption. For starters, perhaps the system you implemented lacks ideal features for...
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