Choosing the Right CRM Platform

Choosing the Right CRM Platform

The hottest topic for many businesses these days is which customer relationship management — or CRM — platform to choose. It used to be that even a simple spreadsheet with your customers’ contact information was a form of CRM, but with the advent of purposefully built...
Top Qualities of a Great CRM

Top Qualities of a Great CRM

Recent research shows that the average ROI on a good CRM solution is more than eight and a half dollars for every one dollar spent. That’s a pretty healthy return for any investment. Of course, if you’re in the process of evaluating CRM solutions for your company,...
Tips on How to Lead Nurture in Healthcare

Tips on How to Lead Nurture in Healthcare

Healthcare lead nurturing is a vital aspect of marketing health services through digital channels. Independent physicians, hospitals and healthcare product manufacturers need to master the art of healthcare lead management to enjoy higher returns on their marketing...