by Andy Brownell | Dec 19, 2018 | CRM
The hottest topic for many businesses these days is which customer relationship management — or CRM — platform to choose. It used to be that even a simple spreadsheet with your customers’ contact information was a form of CRM, but with the advent of purposefully built...
by Andy Brownell | Dec 5, 2018 | CRM
Recent research shows that the average ROI on a good CRM solution is more than eight and a half dollars for every one dollar spent. That’s a pretty healthy return for any investment. Of course, if you’re in the process of evaluating CRM solutions for your company,...
by Andy Brownell | Dec 3, 2018 | Call Centers, CRM
As AI capabilities continue to increase, the more we’re starting to hear about its potential to kill jobs and take over the world. In the real world, businesses are spending a ton of money figuring out how AI can enhance the work we’re doing rather than take it over...
by Andy Brownell | Nov 21, 2018 | Lead Nurturing
Businesses that rely on inbound marketing need to constantly improve their lead management process. Since 85% of B2B companies consider lead management organization to be a top priority, it’s important to build effective, simplified lead management systems that close...
by Andy Brownell | Nov 7, 2018 | Lead Nurturing
Healthcare lead nurturing is a vital aspect of marketing health services through digital channels. Independent physicians, hospitals and healthcare product manufacturers need to master the art of healthcare lead management to enjoy higher returns on their marketing...
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