LeadMaster Launches Expanded Lead Nurturing Service

ROSWELL, Georgia -- February 28, 2008 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the launch of an expanded roster of lead nurturing capabilities.

Typically, marketing departments focus on boosting lead generation numbers, while their sales counterparts are consumed by meeting sales quotas. But all too often, little energy is spent on what falls in between those areas of responsibility. “That is where lead nurturing comes in” said Russ King, LeadMaster CEO. “With lead nurturing, the goal is to take away the black box effect of the sales and marketing continuum by shedding daylight on the real time status of each lead and determining the best path to move it forward in the process.”

The LeadMaster lead nurturing process embraces both technical and “live body” approaches. The core LeadMaster CRM system provides customers with the ability to rank leads and track milestones in the sales cycle. But the power of such efforts is multiplied through the use of Lead Drivers, dedicated sales experts who generate momentum and ensure consistency in the process along with a “human touch” which significantly boosts close ratios while also increasing adoption rates for the CRM system.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.