LeadMaster Delivers New Integrated Email Marketing Capabilities

ROSWELL, Georgia -- July 18, 2008 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the immediate availability of powerful new email marketing capabilities for LeadMaster customers.

The new e-marketing feature enables users to create, launch and track outbound email campaigns directly from within the LeadMaster application. “The new e-marketing tools allow LeadMaster customers to build even greater value from their online sales and marketing system,” said Russ King, LeadMaster CEO. “This functionality enables them to send professional, high-volume permission-based email communications for any type of campaign, from an email newsletter to existing subscribers to special offers for new prospects. With just a few clicks, the email is out and then they can watch the results roll in.”

Users can create HTML and text email templates including mail merge fields to add personalization and communicate key pieces of information specific to each recipient. LeadMaster’s powerful search engine and data mining capabilities enable customers to segment their lists in order to deliver their messages only to the most qualified and relevant recipients.

Campaign results can be tracked in real-time as statistics on open rates, clickthroughs and unsubscribes are reported for each message as well as within each individual’s contact record. This performance tracking provides marketers with the means to measure responsiveness to the campaign’s call-to-action and also measure ROI in order to evaluate campaign effectiveness and refine targeting and messaging for future campaigns. These analytics also assist sales teams in ranking interest among prospects for lead generation and cross-selling efforts.

In addition to supporting consistency and standardization in corporate branding, the LeadMaster e-marketing system also keeps client companies in compliance with anti-spam legislation by automatically including an opt-out link on every message along with their physical address.

For customers looking for a one-stop-shop for their email marketing needs, LeadMaster also offers a range of complementary services, including strategic consulting and campaign management as well as creative and design services.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.