LeadMaster Celebrates Ten Years of Business

ROSWELL, Georgia -- January 2, 2008 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today celebrated the beginning of its tenth year of business.

Founded in 1998, LeadMaster was a pioneer in the provision of online sales and marketing tools and services long before the terms customer relationship management and software-as-a-service became common parlance.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.