LeadMaster Upgrades Case Management Module

ROSWELL, Georgia -- September 25, 2007 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today released additional enhancements to the case management module of the company’s flagship online CRM system.

• New reports allow support center management to better manage workflows, track progress, quickly identify overdue cases and track performance metrics for their tem members.
• Personalized “My Cases” feature allows front line customer service personnel to quickly access cases in their queue and identify which cases need attention.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.