LeadMaster Adds Mashups - Facilitates Easy Integration with External Web Tools

ROSWELL, Georgia -- July 19, 2007 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the addition of a web links interface within the application that enables users to easily integrate data from their LeadMaster online CRM database with external applications. Within this new Web Links area, users can select from popular tools (including Google maps, Yahoo, Hoovers, Quotewerks and more) which automatically adds a link to each CRM record that feeds to that third party including the necessary data from the record.

“Whether it is a map to a prospect’s location or an automatically generated quote, more and more customers are looking to empower their sales reps with easy-to-use tools that tie their CRM data into other applications. The LeadMaster Web Links capability does just that – and can be set up with just a few easy clicks,” said Russ King, CEO, LeadMaster. The interface also allows more advanced users to program their own web links to integrate with other third party or proprietary applications.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.