LeadMaster Marks Eighth Year of Successful Growth

ROSWELL, Georgia -- October 11, 2006 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced that the company enjoyed another record-breaking year of growth. In 2006, LeadMaster revenues increased 40% over the previous year. The year also brought significant new customer wins, including new customers in the insurance, manufacturing, healthcare and services industries.

“1996 was a fantastic year for LeadMaster,” said Russ King, CEO, LeadMaster. “We continue to find ever-increasing traction in the marketplace as a solid provider that can satisfy the need for closed-loop sales and lead management solutions. And the LeadMaster solution really resonates with companies – it offers all of the power of comprehensive marketing and sales management but with an interface that is straightforward and easy to use.” 2006 brought a number of major upgrades to the LeadMaster on demand system including increased integration with Microsoft Outlook and mobile devices and powerful graphical dashboard reporting capabilities.

Enhancements planned for 2007 include a case management module and increased integration with third party web tools.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.