CRM Dashboard Adds Real-Time Snapshot of Sales and Marketing Metrics

ROSWELL, Georgia -- June 14, 2006 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the addition of real-time customized dashboards to the LeadMaster on demand CRM system. These graphical dashboards enable customers to have an instant graphical view of key sales and marketing metrics, from the number of leads generated by a particular marketing campaign to year to date revenues. Dashboard reports pull from the on demand CRM system in real time, giving managers and reps a concise and up-to-the-minute view of the metrics that mean most to them. Users can then drill-down to gather more granular details from the reports. The graphical reports can be customized to display the dashboard in a variety of formats, including 3D pie charts and bar graphs.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.