LeadMaster Boosts Integration with Microsoft Outlook

ROSWELL, Georgia -- February 22, 2006 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the availability of an improved tool for users to track emails from Microsoft Outlook in their LeadMaster on demand CRM system. The improved plugin – which installs on the user’s local PC within seconds – enables the user to continue to use Microsoft Outlook as their primary email system, but instantly log outgoing and incoming emails in LeadMaster as well. Email history is stored with the contact record, enabling better tracking and sharing of information among the extended sales and marketing team.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.