LeadMaster Provides Full Circle CRM Service - New Lead Drivers Help Companies to Track Leads from Input to Purchase Order

ROSWELL, Georgia -- March 3, 2005 -- LeadMaster, a leading provider of tactical “on-demand” customer relationship management (CRM) applications, today announced new capabilities for its flagship CRM system. With a combination of people and technology, LeadMaster customers can manage leads all the way from initial contact through the purchase order process.

Companies have long been able to collect and distribute leads with LeadMaster’s powerful web-based services. LeadMaster has now enhanced that service by adding people--lead drivers--to ensure that leads are distributed to the correct representative or business partner. The lead drivers also work to ensure all leads are updated by the sales rep.

“Our people have developed a unique combination of people and technology skills to ensure successful closed-loop sales programs,” says Russell King, LeadMaster Managing Partner. “Lead drivers aggressively track qualified sales opportunities until the opportunities are converted into purchase orders.”

As always, LeadMaster helps companies to track their return on investment on their marketing efforts and on the time and money spent on collecting and following up on leads. 

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.