LeadMaster Now Supports Help Desk Services1 - New, Customer-Driven Functionality

ROSWELL, Georgia -- February 4, 2005 -- LeadMaster, a leading provider of tactical “on-demand” customer relationship management (CRM) applications, today announced that the company can now assign and track Help Desk issues for its clients via a web interface.

For more than 10 years, LeadMaster has been helping its clients manage leads from initial contact through actual sales. Now, at its clients’ requests, LeadMaster has enhanced it’s flagship application whereby LeadMaster can also track support issues and customer service calls.

LeadMaster’s new service can determine whether there’s a trend in problems reported to the Help Desk and enable clients to track the status of calls and trouble tickets reported to the Help Desk. Thus, clients can tell which issues have been resolved, and which have not.

Working hand in hand with LeadMaster’s flagship CRM products and services, the new Help Desk feature provides even more support to help LeadMaster clients to manage their businesses. 

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.