LeadMaster Offers Clients an Online Group Calendar - Specific Solutions for Specific Needs

ROSWELL, Georgia -- January 5, 2005 -- LeadMaster, a leading provider of tactical “on-demand” customer relationship management (CRM) applications, today announced its advanced capabilities to customize its CRM solutions to meet industries’ needs.

“Every industry has its unique needs,” says Russell King, LeadMaster Managing Partner. “At LeadMaster, we can now completely tailor our application screens to suit the needs of individual industries. We have created tailored solutions for several industries and service markets, including mortgage firms, real estate offices, medical instrument manufacturers, inbound and outbound call centers, help desk centers, and general services and distribution companies.”

As always, LeadMaster will continue to deliver CRM solutions that are highly cost effective and easy to use. “In addition, our new ability to deliver industry-specific services allows us to provide an intuitive product that makes perfect business sense to our growing customer base,” says King.

For more than 10 years, LeadMaster has been helping its clients manage leads from initial contact through actual sales. Now the company is fine tuning its CRM solutions even further to meet the requirements of certain industries.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.