LeadMaster Updates On-Demand CRM Application - Increased Integration Delivers More Powerful Business Intelligence

ROSWELL, Georgia -- January 6, 2004 -- LeadMaster, a leading CRM application service provider, today announced the launch of enhanced capabilities in the LeadMaster online application to increase integration with external applications for improved lead and opportunity management. With greater integration with other data sources, companies can come closer to achieving the end goal of a single centralized web-based database for all prospect and customer data.

The new capabilities allow LeadMaster clients to update current records within the LeadMaster database with supplementary data from external sources in a secure fashion. "Many CRM vendors want to lock clients into using their system as the sole location for data inputs. But the reality of today's business is that most companies have valuable data coming in from a host of disparate sources - from web analytics to telemarketing firms to their own business partners," said Richard Dyer, Managing Partner of LeadMaster. "With greater integration with other data sources, companies can come closer to achieving the end goal of a single centralized web-based database for all prospect and customer data."

Additional integration tools are currently in development for release later in 2004.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.