LeadMaster Introduces More Robust Lead Routing - Powerful Lead Assignment Rules Improves Lead Follow-up

ROSWELL, Georgia -- March 17, 2004 -- LeadMaster, a leading ASP provider of web-based lead tracking, today announced the release of advanced automated lead assignment functionality in its on-demand CRM application. Leadmaster users can now define lead routing rules for web leads that include assignment by state and country. Real-time routing of web leads delivers the right leads to the right personnel for timely follow-up.

"There is a great deal of noise in the marketplace regarding CRM at the moment, but what is often overlooked is the fact that implementing a CRM system is only half the equation. The data must be collected in way that is meaningful to sales and marketing teams and then must be acted upon quickly in order to get to leads while they are still hot," said Russell King, Managing Partner of LeadMaster. "With LeadMaster, companies have the peace of mind knowing that their sales reps receive an email alerting them to a new lead the second a prospect hits the submit button. And the management team can track progress on the lead every step of the way from lead generation to closed sale."

The capability to automatically route web leads based on state, country or ZIP code allows companies to further refine their lead management process and react quickly to prospects and customers in the most efficient way possible. This capability is particularly critical for companies with geographically dispersed operations and channel partners.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.