LeadMaster Extends Marketing Management Capabilities - Tracking and Analytics Help Marketers Build More Successful Campaigns

ROSWELL, Georgia -- February 5, 2004 -- LeadMaster, a leading provider of tactical web-based CRM, today announced the immediate availability of new functionality within its flagship on-demand application for executing and tracking marketing activities. Improved real time analysis creates a constant closed loop of feedback between sales and marketing, enabling marketers to continually analyze and refine campaigns even while they are in progress. With access to this level of actionable marketing data, companies can be much more agile in their response to than with traditional end-of-campaign analysis.

The new tools enable marketing managers to track marketing activities more closely and analyze results in order to better gauge overall campaign ROI. Using a simple point-and-click search tool, marketing managers can compare response rates and lead closure ratios by promotion and/or launch date to better inform future campaigns. The marketing tracking feature also provides marketing personnel and sales reps with a living history of the specific marketing touches with a particular prospect or customer, to better identify up-sell and cross-sell opportunities and appropriate marketing promotions. It also enables staff to quickly pull out targeted e-mail or mailing lists and run more granular activity-specific marketing reports.

"With marketing budgets constantly under pressure, companies need tools that will help them allocate their marketing dollars in the most profitable way possible," said Russell King, Managing Partner of LeadMaster. "The low-cost LeadMaster web-based system lets them track campaigns and analyze results with point-and-click simplicity."

LeadMaster further expanded marketing management capabilities in its latest release with another new feature providing marketing managers with a visual bar chart summary of lead source performance. This report helps marketers identify at a glance which lead generation channels and third-party list sources are generating the most leads and closed sales.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.