LeadMaster Announces Expanded Web Form Functionality - Easy-to-Use Web Tools Deliver High ROI for Sales, Marketing and Support Teams

ROSWELL, Georgia -- April 5 , 2004 -- LeadMaster, a leading provider of tactical "on-demand" CRM applications, today announced the immediate availability of enhanced web form functionality. Easy-to-use web forms streamline data collection, increase productivity by eliminating the need for manual processing and empower companies to collect actionable data in real-time, from product interests to customer self-service requests.

The new tools within the online LeadMaster application allow users to quickly create web forms - from short inquiry forms to complex surveys - without needing any programming or web design expertise. Following a straightforward process, users can create fully customizable web forms, defining the question type and available responses and then setting other features such as whether a question is required and how it is displayed. Responses can be auto-populated with additional data specific to the project, including values to identify the marketing campaign, lead source, lead status and more. Leads can be automatically routed to the appropriate personnel for follow-up.

Companies can include the form URL as part of a call to action in targeted e-mail marketing campaigns and other communications. The result is a real-time closed-loop functionality that automates marketing and sales processes and centralizes data in a single online database. Companies can put this technology to use to generate new leads, collect customer feedback, run marketing and sales promotions, manage event registration, handle fulfillment, launch surveys, process orders and more. Submitted forms are dropped into the client's online database in real-time, with the registrant's responses fully indexed for robust data mining.

The LeadMaster online system offers additional web form features, such as auto responders, multi-party lead notification Multi-level lead assignment by state, country, area code and ZIP code is also available.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.