With Industry in Turmoil, LeadMaster Reiterates Emphasis on Customer Care - Company Focuses Resources on Customers, Not Industry Politics

ROSWELL, Georgia -- October 17, 2003 -- LeadMaster, an innovator in the tactical CRM marketspace, today announced the continuation of its free migration program in response to a growing level of uncertainty in the industry. In offering free migration services from competing applications such as Upshot, Salesforce.com, Salesnet and NetLedger, LeadMaster reiterates its commitment to providing companies with an affordable, easy-to-use web-based application that focuses on the real day-to-day needs of sales and marketing teams.

Providing superior customer service remains at the core of the LeadMaster corporate philosophy and LeadMaster feels that the migration program offers prospective customers a risk-free avenue to move to a new application and experience first-hand the unique hands-on approach that LeadMaster offers its customers.

"Our competitors are spending so much time and resources on marketing spin and industry politics that they have forgotten the customer in the process.  At LeadMaster, we are dedicated to keeping customer service as one of the pillars of our business and we are confident that any company who comes on board with LeadMaster will find a higher level of service than with any other CRM firm."

Russ King,
Managing Partner
LeadMaster

To support the migration program, LeadMaster has a team of technical experts that work directly with the client to understand their needs in order to ensure success in all aspects of the transition - from working out technical details of the data transfer to exploring ways to improve upon the sales and marketing processes managed by the CRM system.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.