LeadMaster Releases Beta Offline Edition - Full-Functionality Edition Powers Sales Teams on the Go

ROSWELL, Georgia -- June 12, 2003 -- LeadMaster, a leading provider of web-based marketing and sales software, today announced the beta release of a full-powered offline version of its popular web-based CRM application. Users simply sync data to their local PC or laptop and then are immediately ready to enter new leads, update sales progress, track marketing campaign success, data mine their knowledgebase, run reports and much more. The offline version works directly within the popular Microsoft Outlook application. The new offline version supplements the integration capabilities with Outlook already available from LeadMaster.

LeadMaster offline allows busy sales reps and marketing teams to work easily while they are on the road by syncing data between their web-based LeadMaster database and their local system with just one click. The application looks and feels just like the online version which means users find it just as easy-to-use as the online program which means and need no additional training. In addition, unlike many CRM applications that utilize complicated third-party software to provide synchronization, LeadMaster has simplified the sync process so that moving from online to offline and vice-versa is a short, intuitive point-and-click process.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.