LeadMaster Extends Auto-Assignment and Data Import Functionality - New Features Ease Management of Sales and Marketing Data

ROSWELL, Georgia -- January 8, 2003 -- LeadMaster, a leading provider of online sales and marketing tools, today announced enhanced capabilities to its application in the area of lead assignment and data import. These new capabilities are part of LeadMaster's ongoing efforts to incorporate practical, results- based features that will increase efficiency, boost effectiveness of the online system and enhance the overall user experience.

The new record assignment functionality builds on the existing lead assignment engine by expanding its functionality from ZIP3 to ZIP5 assignment criteria. This more robust engine allows a greater level of specificity for companies to define their business rules which will be useful for client companies that maintain large field sales, marketing or service teams in US metropolitan areas. Custom web forms and online surveys tied to the company's database can drop records into the online database and automatically assign the record to the appropriate individual for follow-up based on the five digit ZIP code.

In the area of data import, LeadMaster has further refined the file import interface to enable users to append comments to existing records in their online database. This feature is particularly valuable to companies bringing data from multiple sources into a single centralized database.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.