LeadMaster Enjoys Fifth Consecutive Year of Growth and Profitability - Continued Expansion of Client Base, Reseller Channel Brings Banner Revenues

ROSWELL, Georgia -- October 30, 2003 -- LeadMaster, a market leader in tactical online CRM, today reported that the company had its fifth consecutive year of growth in 2003 along with record high revenues.

"Thanks to the proven results of the LeadMaster CRM solution and our dedication to customer service, we have continued to bring on customers and reseller partners in a steady stream," says Russ King, Managing Partner at LeadMaster. "Many companies are reacting to the nightmare stories of failed CRM implementations by looking to find a simpler approach and also one that can deliver immediate results. And what they find is LeadMaster - an application that focuses on the real day-to-day needs of sales and marketing teams at a fraction of the cost of comparable systems."

LeadMaster has been profitable every quarter since its founding in 1998.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.