LeadMaster Announces General Release of Offline Edition - Easy Sync Tool Keeps Mobile Teams in the Loop Even When Offline

ROSWELL, Georgia -- November 5, 2003 -- LeadMaster, an innovator in the tactical CRM marketspace, today announced the general availability of its offline version. The fully functional application allows users to work in the CRM application without being connected to the internet while at the same time using the same intuitive interface of the web-based LeadMaster program. By syncing data from the web-based database to their local PC or laptop, users can continue to drive sales and marketing efforts even while they are on the road or in a remote location. LeadMaster clients have been actively using a beta version of the offline component since June.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.