FlexiInternational Software Partners with LeadMaster - Strategic Relationship Connects Front and Back Office Functions
ROSWELL, Georgia and SHELTON, Connecticut -- September 3, 2003 --FlexiInternational Software, Inc. ("Flexi") (OTC BB: FLXI), a leading designer, developer and marketer of financial and accounting software and services, today announced the signing of a strategic partnership with LeadMaster, an innovator in the tactical CRM marketspace. The partnership allows LeadMaster to identify business opportunities for the Flexi Financial Enterprise Suite and to jointly market this expanded solution. Flexi's financial, accounting and data warehouse solution is complementary to LeadMaster's powerful web-based lead and campaign management, data mining, sales forecasting and ROI measurement tools.
"Flexi's accounting software is a natural complement to the LeadMaster CRM system. With this partnership, LeadMaster has extended its service offerings to include the back-office, enabling our clients to integrate accounting functionality with the sales and marketing capabilities of the LeadMaster CRM application," says Russell King, Managing Partner LeadMaster. " The result is a more robust and efficient solution that will improve decision-making and ultimately help our clients drive more revenue from sales and marketing efforts."
"LeadMaster joins our growing list of partners who help us expand
our industry reach. We are very excited to welcome a partner with an established
presence in the CRM market. We feel the CRM market space
is a prime growth opportunity for accounting solutions such as Flexi's
Financial Enterprise Suite and look forward to building a strong partnership
with LeadMaster."
Stefan R. Bothe
Chairman and Chief Executive Officer
FlexiInternational
About FlexiInternational Software
FlexiInternational Software, Inc., headquartered in Shelton, CT, with operations in the US and UK, is a leading provider of financial and accounting software and services. The Flexi Financial Enterprise Suite consists of a full range of accounting solutions, financial management and data warehouse applications that offer efficient processing and analysis of enterprise financial data for middle market and large companies. Flexi's products are sold directly and distributed through strategic OEM relationships, as well as various partnerships across the globe. Flexi has also formed several BPO partnership relationships which utilize the suite of Flexi solutions in performing business process outsourcing services. Additional information is available at http://www.flexi.com.
About LeadMaster
LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.
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