News - 2002

New LeadMaster Release Boosts Integration with Microsoft Outlook - Latest Components Link Real-Time Sales and Marketing Data With PIMs

ORLANDO, Florida -- February 11, 2002 -- In keeping with the needs of today's mobile sales and marketing teams, LeadMaster today introduced new capabilities into its online application designed to promote further integration with external contact managers and calendaring applications such as Microsoft Outlook. The LeadMaster system now provides users with the ability to save contacts and call back appointments to their personal scheduler in just one click. These functions work seamlessly with Microsoft Outlook or any other personal information manager (PIM) compatible with the vCard and vCalendar file standards. By providing users with a bridge to transmit contact data and scheduled appointments into complementary applications such as Microsoft Outlook's calendar, contacts and e-mail, LeadMaster helps users build the kind of strong relationships with clients and prospects that are part of a winning CRM strategy.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.