News - 2002

LeadMaster Unveils Additional Reporting, Editing Capabilities in Online CRM Application - Leading-Edge Capabilities Help Maximize Return on Marketing Investment

ORLANDO, Florida -- May 06, 2002 -- LeadMaster, a leading provider of online sales and marketing tools, today announced the addition of expanded reporting functionality and editing capabilities to its ASP-delivered application. The LeadMaster system provides robust analytical capabilities within an intuitive browser-based interface. Once generated, each WYSIWYG (What You See Is What You Get) report can be instantly downloaded, emailed or printed. This functionality allows sales and marketing teams to quickly share information, fulfill reporting requirements or transfer data into external applications for additional analysis.

The latest system enhancements also enable administrative users to build custom search and download templates that can be shared across the organization. This enables sales and marketing managers to maintain consistent reporting from reps and channel partners to streamline pipeline analysis and forecasting functions.

Editing capabilities have also been added in the LeadMaster latest release to reduce data entry errors. Spell-check functionality is available in numerous areas of the application utilizing US and UK dictionaries with over 100,000 words each. This functionality is especially valuable to telemarketing companies who can ensure that leads being entered into the online database by call center reps are accurate so as to deliver the most value possible to their clients.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.