News - 2002

LeadMaster Launches Sales Opportunity Management - New Component Refines Sales Tracking and Forecasting

ROSWELL, Georgia -- December 19, 2002 -- LeadMaster, an innovator in the tactical CRM marketspace, today announced the release of a sales opportunity management module within its online database application. This advancement further extends the use of the system to meet the needs of businesses throughout the continuum of the marketing and sales cycle and further closes the loop between lead generation and closed sales. By putting the opportunity management segment of the application to work for their sales teams, businesses can better manage their sales pipelines to increase close ratios and drive revenues. For individual sales reps, the opportunity tracking interface, located within the Sales Update area of the application, provides a single, user-friendly place for them to update and track progress on their opportunities.

Key features within the LeadMaster Opportunity Management system include:

• tracking and updating of key opportunity-specific indicators, including sales stage, source, win probability, forecast date, close reason, notes and more;
• accommodation of additional custom user-defined variables;
• linkage to customized product/service database (including pricing);
• calculation of total dollar value of all opportunities associated with the record; and
• data mining tools for sales opportunities.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.