News - 2002

LeadMaster Launches Advanced Activity Tracking - New Reporting Function Increases Accountability, Enables Real-Time Productivity Assessment

ORLANDO, Florida -- April 15, 2002 -- LeadMaster today announced the addition of a powerful new reporting feature in its online CRM application that allows authorized users to review real-time user activity reports. Generated through an intuitive point-and-click interface, reports can be filtered by date, user type and workgroup and track statistics such as user logons, records added and records updated. Clickable buttons allow the user to instantly download, email or print the report.

With access to real-time snapshots of user activity in the LeadMaster system, managers have a tool for measuring productivity across the organization as well as among channel partners. These metrics can prove valuable in supporting incentive programs. This new capability also provides a window on adoption rates, an issue that has garnered significant attention in light of the failure of numerous high-profile, high-price tag CRM projects. With LeadMaster's user activity tracking, companies can identify groups, individuals or channel partners with lower than desired adoption rates in order to better target additional training and internal communications initiatives to build support for the system.

The new reporting feature demonstrates LeadMaster's continued dedication to development of tools that deliver quantifiable benefits to sales and marketing teams while also automating time-consuming administrative tasks.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.