News - 2002

LeadMaster Fine-Tunes Application for Maximum Performance - Faster Search and Download Answers "Need for Speed" in Sales and Marketing

ORLANDO, Florida -- July 18, 2002 -- LeadMaster, a leading provider of online sales and marketing tools, today announced improvements to its flagship online application that will significantly reduce processing time required to perform complex queries and data downloads.

Development of optimized algorithms coupled with infrastructure enhancements will allow LeadMaster users to enjoy dramatic reductions in response time for complex searches and downloads, including capture of dynamic data from multiple custom forms. As the LeadMaster application is delivered via the web, all users have immediate access to the upgraded capabilities at no additional cost.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.