News - 2002

Take a Test Drive: LeadMaster Extends Free Trial Offer - With Risk-Free Trial, Companies See Immediate Results of Closed Loop Sales and Marketing

ORLANDO, Florida -- February 01, 2002 -- Due to the overwhelming positive response it has garnered since its inception, LeadMaster today extended its Test Drive Program, a free no obligation 30-day trial of its online marketing and sales database system. The promotion, which allows companies to experience the benefits of a closed loop online database system, will now run until April 30, 2002.

The test drive offer is open to any new customer by registering at the promotion microsite at www.leadmaster.com/fire. The site also provides an overview of key LeadMaster functions with accompanying application screenshots.

With LeadMaster, users can manage leads from a variety of channels and mediums, including automatic population from web forms, third party data feeds, manual adds, file imports and more. Leads can be automatically assigned to sales reps and business partners for follow-up according to a company's specific business rules. Email notification alerts the lead owner to the need for immediate follow-up, thereby motivating reps to action, enhancing customer relationships and shortening the overall sales cycle. Using its proprietary FlexForm™ technology, the web-based application offers its users powerful data mining capabilities, used by many clients for searching telemarketing responses, web forms and event registration surveys.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.