News - 2002

LeadMaster Extends Contact Management Capabilities - New Release Enables Users to Track and Filter Unlimited Contacts

ORLANDO, Florida -- January 10, 2002 -- Reinforcing the contact management component of its web-based CRM application, LeadMaster today introduced several new features designed to further strengthen company and business partner collaboration.

As part of the overall sales and marketing functionality, the LeadMaster online database allows companies to store and track company contacts, including customers, prospects, business partners and vendors in a centralized database. Information from all touchpoints - such as websites, contact centers, trade shows, e-marketing and direct mail - is captured in a single database and can be shared across the company in order to empower employees and ensure consistency. The LeadMaster application even enables the company to collaborate with business partners, such as telemarketing firms or resellers, thereby further extending the power of collaboration.

In the latest release, LeadMaster makes it possible for companies to track an unlimited number of contacts associated with each record and track contact information and other details for each individual. All contacts are accessible through search and download functions, so that it is easy to browse contacts or generate complete mailing lists with just a few clicks.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.