News - 2002

LeadMaster Expands Data Import Capabilities - New Features PRovide Additional Flexibility for Data Integration

ORLANDO, Florida -- August 20, 2002 -- LeadMaster, a leading provider of online sales and marketing tools, today released enhancements to its online sales and marketing application that provide users with a one-step tool for importing contacts from vCards as well as expanded functionality to accommodate text file imports.

The vCard wizard allows users to upload a single contact saved in the vCard (.vcf) file format and then translates the data, mapping the basic contact fields into a new record. This enables users to take vCards (often attached to email messages in popular email applications such as Microsoft Outlook to provide the user's contact information in a standard file format) and quickly add them as contacts in their online database.

Support for import of additional contacts during file import has also been added within the file import interface. This allows the user to add additional contacts and append related comments to existing records in the database. These capabilities will benefit LeadMaster users by easing the tasks related to data import from other applications and sources, thereby furthering the goal sought by many companies to establish one centralized database for all their sales and marketing-related data.

In addition to the expanded capabilities, LeadMaster has also improved performance by enhancing its application logic to speed run-time of file imports that include data to be mapped to custom forms and surveys. Recognizing the need of today' workforce to perform complex tasks as quickly as possible, LeadMaster is constantly refining the efficiency of its online application.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.