News - 2002

LeadMaster Enhances Data Mining - Additional User-Defined Controls Optimize Download Experience

ORLANDO, Florida -- October 08, 2002 -- LeadMaster, an innovator in the tactical CRM marketspace, today announced the introduction of enhanced data mining functionality in its flagship online application. New download features offer individual users the option of defining their own custom criteria for defining duplicates within a record set. This added functionality provides greater flexibility when downloading records and improves data quality, an element that is particularly critical to clients when downloading lists to be used for marketing campaigns.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.