News - 2002

LeadMaster Boosts Email Integration - New Functionality Facilitates Multiple Email Distribution

ORLANDO, Florida -- September 06, 2002 -- LeadMaster, a leading provider of online sales and marketing tools, today announced availability of email blast capability within its web-based application. This function integrates with the user's own local email system, providing a user-friendly means of sending emails to multiple contacts in the user database. Flexibility is built into the system to allow the user to choose whether or not to include secondary contacts in the distribution list. This interface also performs basic email validation to reduce the number of bounced emails. Security controls allow each individual company to control access to this feature as required.

This new feature enables users to perform small-scale email distribution directly from within the application. Larger email campaigns can be supported using download and export functions in LeadMaster which can assist in the preparation of large lists for mass e-marketing campaigns performed internally, by LeadMaster or by third parties.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.